Marketing Strategy: A Simple Framework for Small Businesses (Beginner) - Nundah

If your marketing feels more like guesswork than a plan, you're not alone. Many small business owners jump straight into tactics - posting on social media, sending the odd email - without a clear strategy tying it all together. A simple, well-structured plan changes that, helping you focus your time, avoid wasted effort, and see real results.This hands-on workshop helps small and solo business owners build a clear, practical marketing plan they can actually use-no jargon, no overcomplication. You'll walk through how to define your audience, set meaningful goals, and pick the tactics that make sense for your business.This workshop will cover:strategy vs. tactics - why a plan matters more than any single toolknowing your audience - who you're speaking to and why it changes everythingsetting goals that mean something - clear, measurable targetspicking your channels - where to spend your time and budget wiselybuilding a content rhythm - staying consistent without burning outtracking and adjusting - keeping your strategy working over time.By the end of this workshop, you'll walk away with:a one-page marketing strategy ready to put into actiona clear sense of where to focus your marketing energysimple tools to stay consistent and track what's working.